Tell me faster:

contortgroup consults companies that do business on the web (especially startups) on product design, enrollment practice, positioning strategy, & outsourcing remediation.

contortgroup is actually just one person, Tom Gibbons. In the halcyon days of 1998, it was the style to fake being a big company working in a big "suite." Needless to say, the name stuck.

We branch out with our own ventures too.

  
contort.com
November 11th
Obama Used Conversion Rate Optimization to Win

Reasonably interesting assessment. They really nailed the web component of the campaign, obviously. But in this case, I wonder if the inverse control is true – they used the donation screen to decide what their victory shirt design would be.

Obama Used Conversion Rate Optimization to Win

via LinkedIn Lead Gen Group