Tell me faster:

contortgroup consults companies that do business on the web (especially startups) on product design, enrollment practice, positioning strategy, & outsourcing remediation.

contortgroup is actually just one person, Tom Gibbons. In the halcyon days of 1998, it was the style to fake being a big company working in a big "suite." Needless to say, the name stuck.

We branch out with our own ventures too.

  
contort.com
December 4th
How Helvetica Took Over the Subway

Good primer on all sorts of NYC Subway typography:

How Helvetica Took Over the Subway

Related, and obviously:

Massimo Vignelli’s New York Subway Map: Tech: mensvogue.com

Massimo Vignelli – Wikipedia, the free encyclopedia