I’m consulting on a build where the site is a child product from a larger enterprise. So, the brand had to be similar, but almost completely different and driven by the new purpose and utility.Dreaming up the color palette was reasonably tough.This tool has been blogged to death, and I never used it til now, but it was really indispensable. For all you non-designers out there, it’s still fun to play with.KULER
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contortgroup consults companies that do business on the web (especially startups) on product design, enrollment practice, positioning strategy, & outsourcing remediation.
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contort.com
December 12th
kuler.adobe.com/
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