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Tell me faster:
contortgroup consults companies that do business on the web (especially startups) on product design, enrollment practice, positioning strategy, & outsourcing remediation.
contortgroup is actually just one person, Tom Gibbons. In the halcyon days of 1998, it was the style to fake being a big company working in a big "suite." Needless to say, the name stuck.
We branch out with our own ventures too.
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Unnamed Startup #1
(Launches 2008) / Interface Design / Enrollment / Strategy / Remediation
While we can't talk about this one just yet, it's going to be a big deal - think mobile phones & money & easiness. We designed & built the interfaces, helped shape the biz strategies, and created enrollment workflows to get users excited, in the door, & spending money.
Oh, and remediation. Right. We aided the client in helping the Subcontinental Engineering Crew get the site translated from the King's English to American Youngersterese.
Plus, since we're in Brooklyn, take-out capital of the world, we provided some valuable front-line focus group fodder.
It's all coming soon to your phone and a delicatessen or bodega near you.
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Unnamed Startup #2
(Launches 2008) / Interface Design / Enrollment / Strategy / Remediation
We can't say too much about #uS2 right now. Think PayPal for health insurance. The goal is to disappear all of the annoying minutia of dealing w/ your health care provider - and they're almost there.
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Wal*Mart Sustainability
(2006) / Design / Build / Enrollment / Strategy
We designed, built, & rolled out Wal*Mart's first Environmental Sustainability intranet, called Wal*Mart PLUS.
In the process, we created a top-flight application tasked with the goal of teaching everyone from the CEO to the hourly shelf-stocker the earth-and-money-saving benefits of corporate sustainability. It was a smashing success, even drawing the attention of Al Gore, who's kind of a big deal with sustainability & the internet.
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Precision Prospects
(2004-2008) / You name it.
We're a founding partner of Precision Prospects. Our first challenge was to take a non-working, very expensive lead capture application server, rewrite it from scratch, & deploy it. Within months, the business was up and running & serving lead generation landing page to millions of visitors. Along the way, we created psychographic rules to entice new customers, sat in with the biz dev in pitch meetings, and acted as their go-to "creative guy who knew how the internet biz actually worked."
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After a few years of being a music fan without liner notes, I did something about it. I invented the first industry-standard digital liner note. We had all of the majors and all the major indies on board, and over 100 of our releases were sold on the iTunes music store.
Here's an example on iTunes
(Look "interactive booklet" in the listing.)
TuneBooks got written up quite a bit, and accordingly, I was asked to speak at TYPO in Berlin at the suggestion of Steven Heller.
Our star moments:
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This one's out in the garage right now. It's got something to do with online advertising, lead capture, and the word simple. The rest you'll have to wait for.
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